BUS 516 - Assignments for 14 November

Add the following as entries to your blog

• Describe the customer and the target segment you have identified.
• Develop a positioning statement using the template in Figure 11.4.
• How will your venture sell its product and develop customer relationships?

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·         Customer and target segment

This is an internet business, starts with domestic US female customers from baby girls to senior women.

·         Positioning statement using the template in Figure 11.4.

-      For all female customers

-      Who would like to shop at the comfort of your house to get great products and price

-      iShoppings.com is the solution

-      that constantly provides distinctive fashion and products at affordable price with a click on your mouse

                        

·         How will your venture sell its product and develop customer relationships?

iShoppings.com carries/affiliates good quality and brand name products for example Coach, Juicy Couture, Gucci and etc., when customers search for these products they will go to iShoppings.com website. Online advertising is displacing newspaper and magazines.

For the customer relationship to be fruitful, the attraction of the customer, the conversion or sale of the customer, and the customer retention process must all be managed well; customer relationship management (CRM) system is used. CRM when properly constructed, I can gather customer data quickly, identify valuable customers, and increase loyalty by providing excellent service.