Monday, November 22, 2010

BUS 516 - Assignments for 18 November

  • Briefly describe your plan for executing your business plan after you receive the resources.
  • Describe your venture’s plans to act as an adaptive organization.
  • What mechanisms will you use to instill ethical behavior in your venture?
  • Describe the key business processes used by your venture.
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    ·         The execution of a business plan is critical to the success of a company. The team knows what needs to be done. The next step is to agree on how it is going to happen. The team sets short-term goals and priorities, and then assigns tasks to individuals. Rewards and recognition are linked to on-time performance. Missing deadlines is costly. Good execution is based on clear priorities, good assumptions, and constantly monitored performance.    
    ·         In order for my company to act as an adaptive organization it needs to be a learning organization which captures, generates, shares, and acts on knowledge by revising its strategy as new knowledge becomes available; that changes its strategy or business model as the conditions of the marketplace require.
       
    ·         One of the methods to instill ethical behavior is to let everyone in the company know a common moral rule: do no lie. Ethics are a set of moral principles for good human behavior. Ethics provides the rules for conducting activities in a manner acceptable to society. Good ethics and self-interest usually coincide, since we want to develop and maintain a high reputation. A corporate model of integrity is based on ethical principles embedded in the corporate culture so that all stakeholders can conduct business to attain mutual benefits. A firm’s integrity cannot be sacrificed to short-term gain.
    ·         Key business processes used by my venture will be common business processes as below: 
          
           

Friday, November 12, 2010

BUS 516 - Assignments for 14 November

Add the following as entries to your blog
  • Describe the customer and the target segment you have identified.
  • Develop a positioning statement using the template in Figure 11.4.
  • How will your venture sell its product and develop customer relationships?
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·         Customer and target segment
This is an internet business, starts with domestic US female customers from baby girls to senior women.

·         Positioning statement using the template in Figure 11.4.
-      For all female customers
-      Who would like to shop at the comfort of your house to get great products and price
-      iShoppings.com is the solution
-      that constantly provides distinctive fashion and products at affordable price with a click on your mouse
                        
·         How will your venture sell its product and develop customer relationships?
iShoppings.com carries/affiliates good quality and brand name products for example Coach, Juicy Couture, Gucci and etc., when customers search for these products they will go to iShoppings.com website. Online advertising is displacing newspaper and magazines.
For the customer relationship to be fruitful, the attraction of the customer, the conversion or sale of the customer, and the customer retention process must all be managed well; customer relationship management (CRM) system is used. CRM when properly constructed, I can gather customer data quickly, identify valuable customers, and increase loyalty by providing excellent service.