— Business Plan Outline
¡ Opportunity and Product need to be described in detail
¡ Bullet Points/short paragraphs for all other sections
— Resources
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E-commerce Internet Business Plan Outline:
1. Executive Summary
1.1 Opportunity
Using the internet to bring woman’s products and fashions from New York to everywhere in the United States. Statistics shows that 85% of all brand purchases are made by women. Women make the household purchases in 80% of homes. More and more people shop online than going to the stores; internet shopping is convenient.
1.2 Mission
To build an online place where people can come to find and buy distinctive fashion and products to women from baby girls to senior women.
1.3 Keys to Success
¡ Accessible website that is entertaining to surf. Like a trip to your favorite store where you always find something new that you want.
¡ Excellent vendor relationship that will facilitate quick shipment of orders.
¡ Create store image that our target customer sees as both attractive and trendy.
2. Company Summary
2.1 Company Ownership
Joyce and Frank are the co-owners.
2.2 Start-up Summary
The start-up costs consist of creating a promotion campaign and establishing its website. The business is funding startup with owner investments.
3. Product
We will offer the following products: Apparel, shoes, handbags & Accessories, beauty and fragrance, bed and bath, jewelry and watches, eyewear. What women want are also power tools, dishwashers, digital cameras, automobiles and houses.
4. Market Analysis
The internet is an accessible tool for our target population. Online shopping is expected to increase year by year. Women’s wear leading the global demand – trends in apparel and accessary sector changes frequently with change in lifestyle and spending capacity.
5. Strategy and Implementation
5.1 Sales Strategy
Sales will be flat for the first 2 months of operation. We anticipate that sales will begin at this point and increase as our marketing campaign progresses.
5.2 Sales Forecast
It is expected to be 5% increase yearly.
6. Management Team
6.1 Personnel Plan
¡ Operation manager
¡ Buyer/marketing
¡ Order processing/website manager
¡ Processing staff
Initially Frank and Joyce will perform all the above roles when the business just gets started. Gradually add staff whenever the business is needed.
7. Financial Analysis
7.1 Break-even Analysis
7.2 Projected Profit and Loss
7.3 Projected Cash Flow
7.4 Projected Balance Sheet
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