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BUS 516 Week 5 Assignment - Business Plan Outline

—  Business Plan Outline

¡  Opportunity and Product need to be described in detail

¡  Bullet Points/short paragraphs for all other sections

—  Resources

¡  http://www.sba.gov/smallbusinessplanner/plan/writeabusinessplan/index.html

¡  http://blog.guykawasaki.com/2006/01/the_zen_of_busi.html#axzz11sFU57l7

¡  http://www.garage.com/

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E-commerce Internet Business Plan Outline:

1.       Executive Summary

1.1   Opportunity

Using the internet to bring woman’s products and fashions from New York to everywhere in the United States. Statistics shows that 85% of all brand purchases are made by women. Women make the household purchases in 80% of homes. More and more people shop online than going to the stores; internet shopping is convenient.

1.2   Mission

To build an online place where people can come to find and buy distinctive fashion and products to women from baby girls to senior women.

1.3   Keys to Success

¡  Accessible website that is entertaining to surf. Like a trip to your favorite store where you always find something new that you want.

¡  Excellent vendor relationship that will facilitate quick shipment of orders.

¡  Create store image that our target customer sees as both attractive and trendy.

2.       Company Summary

2.1   Company Ownership

Joyce and Frank are the co-owners.

2.2   Start-up Summary

The start-up costs consist of creating a promotion campaign and establishing its website. The business is funding startup with owner investments.

3.       Product

We will offer the following products: Apparel, shoes, handbags & Accessories, beauty and fragrance, bed and bath, jewelry and watches, eyewear. What women want are also power tools, dishwashers, digital cameras, automobiles and houses.

4.       Market Analysis

The internet is an accessible tool for our target population. Online shopping is expected to increase year by year. Women’s wear leading the global demand – trends in apparel and accessary sector changes frequently with change in lifestyle and spending capacity.

5.       Strategy and Implementation

5.1   Sales Strategy

Sales will be flat for the first 2 months of operation. We anticipate that sales will begin at this point and increase as our marketing campaign progresses.

5.2   Sales Forecast

It is expected to be 5% increase yearly.

6.       Management Team

6.1   Personnel Plan

¡  Operation manager

¡  Buyer/marketing

¡  Order processing/website manager

¡  Processing staff

Initially Frank and Joyce will perform all the above roles when the business just gets started. Gradually add staff whenever the business is needed.

7.       Financial Analysis

7.1   Break-even Analysis

7.2   Projected Profit and Loss

7.3   Projected Cash Flow

7.4   Projected Balance Sheet

BUS 516 - Week 3 Assignments

Assignments for 9 October

• What is your mantra?
• What is your business model?
• What is your competitive advantage?
• Complete your SWOT Analysis
• What is your strategy?

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·         Mantra – ‘Life is Good’

·         Business Model

Start a business by using internet technologies to do marketing of products of companies.

The following is a list of elements of the business model:

Customer Selection	Consumer
Value Proposition	Product Accessibility
Differentiation and Control	Wide scope of products
Scope of Product and Activities	Very broad
Organizational Design	Low, flexible and control costs
Value Capture for Profit	Wide range of products
Value for Talent	Learn, grow and prosper

·         Competitive Advantage

Product selection

·         SWOT Analysis – Strengths, weaknesses, opportunities and threats

 

SWOT analysis: the creation of internet marketing company to market products of companies
Strengths ·         Right products, quality and reliability ·         Direct delivery capability ·         Product innovations ongoing ·         Have customer lists ·         Can serve from existing site ·         Products have required accreditations	Weaknesses ·         Customer lists not tested ·         No pilot or trial done yet ·         Customer service staff need training ·         Don’t have detailed plan yet ·         No direct marketing experience ·         We would be a small player
Opportunities ·         Could develop new products ·         Profit margins will be good ·         Could extend to overseas ·         New specialist applications ·         Could surprise competitors	Threats ·         Existing core business distribution risk ·         Vulnerable to reactive attack by major competitors ·         Legislation could impact ·         Possible negative publicity

·         Strategy

Four common types of strategies are differentiation, cost, combined differentiation and cost, and niche.

My business will distinguish itself from the competitors by using the combined differentiation and cost strategy.